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Elpida - Rebranding


Elpida is Psychological and Speech Center that helps people in need of psychological support to regain their psychological health by providing individual and group therapy in Azerbaijan. "Elpida" means "hope" in Greek. 

While designing logo we mostly focused on figures which illustrates hope, expectation and beginning. As it is familiar to us from its legendary persona each leaf of "clover" describes accordingly hope, faith, love and luck. It is obvious that the leaves formed as water drop. This symbolizes mercy and purification of life. In general, whole visualization is inclined to indicate hope to great extent. 

We hope that the center will further develop its activities in this direction and will successfully continue to bring people back to a new life.